ABOUT
I build systems at the intersection of digital innovation and analog experience, working across product strategy, publishing, and creative entrepreneurship.
As a Product Owner at a major Canadian outdoor retailer, I translate the product catalogue across English and French markets. I've implemented AI-powered automation that achieved 70% cost reduction while improving time-to-market and content quality. My approach combines systems thinking, cultural nuance, and user-centered design—recognizing that effective localization isn't translation, but understanding how products live in different cultural contexts.
For nine years, I've operated Creative Artifacts HQ, a handmade bookbinding and stationery business that evolved from creative outlet to sustainable wholesale operation with partnerships across North America. This practice taught me supply chain management, customer development, and the economics of scaling handmade production—lessons that directly inform my product strategy work.
In 2025, I launched December First Press, my publishing imprint. The debut title, "Souls on Fire: Fragments from the Early Hours," is a poetry collection exploring contemporary life through compressed observations of everyday objects and experiences. December First Press will expand into a color-driven book series and oracle/meditation card decks featuring my tone-on-tone photography.
My creative practice is characterized by what I call an "archival impulse." I systematically document experiences through travel journals, hand-drawn maps, and comprehensive photography. I preserve ideas across years—sometimes decades—returning to refine them when I have the skills, resources, and vision to execute them properly. Many projects in this portfolio originated as academic concepts or early experiments and have been strategically developed into professional publications and polished work. This patient, iterative approach informs everything I create.
My academic background is in archives and library science. I've traveled extensively, creating visual and written records from Iceland to Jerusalem, always seeking patterns in how we preserve and share human experience.
I speak English, French, Estonian, and Spanish. I write about the digital/analog intersection and creative practice on Medium. Whether building product systems or binding books, I'm driven by a question: how do we create meaningful structures that serve human needs without unnecessary complexity?
Based in Montreal, Canada