CREATIVE PRACTICE
My creative practice spans handmade bookbinding, stationery design, and photography—work that exists in deliberate tension with my digital product career. This is where I think with my hands.
For nine years, I've maintained Creative Artifacts HQ as both a sustainable business and a research practice in what it means to make things slowly, by hand, at scale. This work taught me supply chain management, customer development, wholesale partnerships, and the economics of craft production—lessons that directly inform my product strategy work while keeping me grounded in material reality.
I approach creative practice with the same systems thinking I apply to product work: how do you build sustainable structures that maintain quality without unnecessary complexity? How do you scale handmade production without losing craft integrity? What's the minimum viable system that supports rather than constrains creative output?
Current focus:
- Transitioning Creative Artifacts toward strategic, limited production
- Developing photography practice for December First Press card decks
- Exploring tone-on-tone studies emphasizing texture and light
- Maintaining "analog by night" practice as counterbalance to "digital by day" work
This section documents nine years of building a creative business, learning through making, and proving that craft production can scale thoughtfully when guided by clear systems and authentic relationships with retailers and customers.