PROFESSIONAL WORK

Bilingual Product & UX Strategy

I specialize in building scalable localization systems that balance cultural authenticity with operational efficiency—work that sits at the intersection of product strategy, linguistics, and user experience.

Currently leading localization strategy for 10,000+ SKUs across English and French Canadian markets, I've developed frameworks that reduce costs while improving quality and time-to-market. This involves navigating Quebec's linguistic regulations, understanding distinct cultural preferences in how French and English speakers interact with digital commerce, and ensuring brand voice remains consistent across languages without feeling translated.

Key focus areas:

AI-powered content automation and quality assurance
Cultural adaptation vs. literal translation strategies
Bilingual UX patterns for Canadian markets
Cross-functional collaboration between product, marketing, and localization teams
Systems design for sustainable, scalable multilingual content

My approach recognizes that effective localization isn't a translation problem—it's a product problem. French-Canadian customers shouldn't receive adapted experiences; they should receive native ones. This requires understanding not just language, but how products, messaging, and user flows shift across cultural contexts.

Languages: English (native), French (professional fluency), Estonian (heritage language), Spanish (conversational)

Results:

70% reduction in localization costs through AI implementation
Improved time-to-market for bilingual product launches
Enhanced content quality through systematic frameworks
Sustainable systems requiring minimal ongoing maintenance

This work combines my background in archives and library science (systematic documentation, information architecture) with hands-on product management and a deep understanding of how language shapes user experience.